** INTERNAL SS&E STAFF ONLY **
This activation aligns with our Spurs Fit Club initiative and broader positioning around health and wellness. The morning programming includes a community run followed by a cooldown stretch session designed to replicate the Spurs Fit Club experience.
The primary KPIs for this event will be Spurs Fit Club sign-ups as well as Spurs Fan Club growth through attendee engagement and on-site registration opportunities. The event will also feature a lunchtime discussion with industry leaders focused on sports marketing and partnerships.
Volunteer Duties: Tabling at the experiential marketing tables engaging fans in games, giveaways, and having fans sign up for the Spurs fan club.
